Alexander van der Heide Squatting Scenes

Squatting Scenes

An ode to occupying spaces that are not intended to be claimed by me

This project formulates, in a way, a reflection onto my personal life and work as an artist. An ode to defying norms in cultures of oppression, through the lens of my own life. I have developed makeup into a new language. Using it to show the ugly side of things, as opposed to making things prettier, which makeup is originally intended for. The slogans on the posters form cries of desperation in reaction to my otherness that have been thrown at myself during my life. The portraits and scenes are detailed to a level where they convey many layers, through which they become multi-interpretable and relatable to a broad group, but always a critique on our current systemic and institutional normativity.

In collaboration with Tessa Ruger and Samuel Does.

We need new ways to fight our current regime. We cannot look at the past for solutions
paul beatrice PRECIADO, Testo Junkie (2008)

About Alexander


Alexander likes to create social solutions to delicate issues using commercial tools. Currently working as an Makeup Artist, Art Director and Producer out of his own practice, and as an Agency Curator for VISIONARY Agency in Amsterdam. He has thus far worked with and for Mirror Mirror Magazine, G-star, de Volkskrant Magazine, Viviane Sassen, Mounir Raji, Brian Elstak, Bastiaan Woudt, Annelie Bruijn and Vogue China. He is currently also working on the publication of his first book from his Minor project 'Liquid Construct' in collaboration with Sander Coers.

coming soon
Liquid Construct

in colloboratian with Sander Coers
Alexander van der Heide Squatting Scenes

Squatting Scenes

AN ODE TO OCCUPYING SPACES THAT ARE NOT INTENDED TO BE CLAIMED BY ME

This project formulates, in a way, a reflection onto my personal life and work as an artist. An ode to defying norms in cultures of oppression, through the lens of my own life. I have developed makeup into a new language. Using it to show the ugly side of things, as opposed to making things prettier, which makeup is originally intended for.

The slogans on the posters form cries of desperation in reaction to my otherness that have been thrown at myself during my life. The portraits and scenes are detailed to a level where they convey many layers, through which they become multi-interpretable and relatable to a broad group, but always a critique on our current systemic and institutional normativity.

In collaboration with Tessa Ruger and Samuel Does.

We need new ways to fight our current regime. We cannot look at the past for solutions
paul beatrice PRECIADO, Testo Junkie 2008

About Alexander


Alexander likes to create social solutions to delicate issues using commercial tools. Currently working as an Makeup Artist, Art Director and Producer out of his own practice, and as an Agency Curator for VISIONARY Agency in Amsterdam. He has thus far worked with and for Mirror Mirror Magazine, G-star, de Volkskrant Magazine, Viviane Sassen, Mounir Raji, Brian Elstak, Bastiaan Woudt, Annelie Bruijn and Vogue China. He is currently also working on the publication of his first book from his Minor project 'Liquid Construct' in collaboration with Sander Coers.

coming soon
Liquid Construct

in colloboratian with Sander Coers

pre-order now